Formerly the Amuse Theater, the Sugar Factory is located directly opposite the entrance to the Melkweg, at the Leidseplein in Amsterdam.
As with all Amsterdam venues, they claim to be all things for all people… featuring art exhibits, live musical performances, films, theater, and more.
Considering the location, right off the Leidseplein, this should become a popular venue for Amsterdammers and tourists alike. Especially if they offer quality entertainment.