The Amsterdam School

At the end of W.W.I, the Amsterdam School architects designed large housing projects to replace slums and to expand the city. These buildings incorporated larger floor plans with balconies overlooking huge central gardens. Many of the design elements incorporated a progressive attitude towards apartment life allowing for more light and air and taking into account human ergonomics.

These block sized streamlined brick structures also had some unique design elements such as busts of famous people and unusual doors. Large windows sometimes at odd angles or in weird shapes make each building unique. Visit Amsterdam School Architecture for more about this celebrated design movement.

With it’s masterful art deco decor, the Tuschinski Theater is a landmark of the period. Now a very popular movie venue, it’s worth a visit just to gawk at the interior. A great illustrated reference with numerous walking tours of Amsterdam is: Eyewitness Travel Guides: Amsterdam. I highly recommend it!

Go Shopping in Amsterdam!

The Nieuwendijk and Kalverstraat together form a pedestrian shopping mall nearly a mile long. This area has everything, but clothing dominates. Paralleling these streets one block east is another set of shopping streets, the Damrak and Rokin. The Damrak which starts at Centraal Station caters mainly to tourists with travel agencies, banks, restaurants, and American Express. The Rokin has Vroom and Dreesman, a large department store, and some very tony shops including Sotheby’s Auction house. Another area for upscale shopping is the Museumplein area around the Concertgebouw where trendy boutiques carry the latest fashions.

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Soft Drugs, Smart Drugs, Paraphernalia

Thanks to the tolerant attitude of the Dutch, soft drugs (marijuana and hashish) are everywhere and can be purchased at any one of over 400 coffeeshops. See our Dutch Coffeeshop Scene for more info. In addition all over town are smart shops that sell magic mushrooms, and herbal ecstacy type products. If you’re looking for these sorts of soft drugs we recommend a stroll down the Damstraat into the Red Light District. What ever you do, don’t buy anything on the street. Not only will you get ripped off, you might get sick! There is no need to buy soft drugs on the street! And lastly, don’t bring any drugs back home, it ain’t worth the risk!

Kinky Stuff

You’ll find everything you can think of in Amsterdam. Besides all the porno shops, most of which sell some clothing and accessories, there are specialized fetish shops for those who love leather, spikes, restraints and whatever else you fancy. If this is your thing they also have clubs and special event nights around Amsterdam where you can dress for the scene.

Visit the Real Kinky Forum!

Jewelry and Ceramics

Amsterdam tourist shops usually have a good selection of ceramics with little colorful canal houses being very popular. Delftware is of course more expensive. Be sure to get a certificate of authenticity to guarantee its Delftware. Diamonds are still cut in Amsterdam as they have been for centuries. Don’t expect any bargains, but you should be able to find a good selection if you visit one of the larger places like Coster Diamonds (free tour), founded in 1840, across from the Rijksmuseum.

Antiques & Art

The Jordaan has a nice collection of small antique shops, each specializing in a period or region. It’s a pleasant area to stroll (little traffic), and windowshop. There are also art galleries in the Jordaan, around the Concertgebouw and on the Rokin. If you have more money you might want to attend an auction at Sotheby’s or Christie’s auction houses.

The Melkweg has an eclectic photo gallery worth checking out!

Rembrandt van Rijn (1606-1669)

Click on image to view larger version.

Buy The Night Watch, 1642 at AllPosters.com
The Night Watch, 1642
Buy The Syndics of the Clothmaker's Guild (The Staalmeesters) 1662 at AllPosters.com
The Syndics of the Clothmaker’s Guild (The Staalmeesters) 1662


Rembrandt’s Eyes
by Simon Schama
Perhaps the greatest of the Dutch Masters, Rembrandt Harmenszoon van Rijn is justly remembered for his innovative work and for his marketing savvy (a true Dutchman). He was a master of etching and chiaroscuro (light and shadow). Unlike most artists, Rembrandt was very successful during his lifetime, having a bevy of patrons amongst the wealthy burghers of Amsterdam. His house is a popular tourist attraction. His famous huge painting, “The Night Watch”, hangs in the Rijksmuseum in Amsterdam.

Piet Mondrian (1872-1944)


This pioneer and icon of the abstract art world is noted for his geometric paintings of lines and boxes using mostly primary colors. These simplistic cubist works, some consisting of as little as three horizontal or vertical black lines on a white background, influenced many abstractionists. My best friends in Holland have done their entire apartment Mondrian style with the bright colors everywhere. Mondrian cabinets, refrigerator, chairs, desk, coffee mugs, etc., etc. Sorta reminds me of a preschool. Unlike Bosch, Mondrian is highly regarded in Holland, perhaps reflecting the Dutch penchant for orderliness, cleanliness, and simplicity. Mondrian’s last, unfinished painting,

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Hieronymous Bosch (1450-1516)

Buy The Garden of Earthly Delights , Hell, 1504 (right wing detail) at AllPosters.com
The Garden of Earthly Delights , Hell, 1504 (right wing detail)
Buy The Garden of Earthly Delights , Hell, 1504 (right wing detail) at AllPosters.com
The Garden of Earthly Delights , Hell, 1504 (right wing detail)
Buy The Garden of Earthly Delights, 1504 at AllPosters.com
The Garden of Earthly Delights, 1504

For some strange reason (which I’ll try to fathom), Hieronymous Bosch is not so highly regarded in his homeland. In fact a visit to the Rijksmuseum in search of one single Bosch painting is an exercise in futility. I recently visited the museum’s excellent website, and alas, he is left off the list of hundreds of Dutch artists! This flemish painter whose magnificient yet eeire landscapes filled with bizarre creatures, horrific demons and blasphemies (Garden of Earthly Delights) influenced many artists including the surrealists, is almost a non-entity in Holland. My guess is his religious themed works didn’t play too well during the golden age, when the Dutch were pursuing pleasure, not piousness. Bosch’s hellish message of paying grotesquely for sins in one’s lifetime was probably as much a turnoff to the existential Dutch (then and now) as the Spanish Inquisition was during it’s heyday in Holland.

Perhaps another reason is that much of his work has been spirited off to Spain and France, hanging in the Louvre and Prado museums. It seems the Catholic countries can better appreciate the evils of sin and the price to be paid in hell.

Update: I recently got to see the excellent Bosch exhibition at the Museum Boijmans Van Beuningen, in Rotterdam and learned that his paintings were so prized that they were taken as war booty and thus were spirited out of Holland and ended up in the museums above and others around the world. The exhibit was marvelous but crowded, which contrary to my earlier statement shows that the Dutch DO appreciate Bosch after all!


Hieronymus Bosch
(Masters of Art)
by Carl Linfert